Brand and Product Marketing Lead
At deRecruiters, we’re partnering with a fast-growing healthtech startup to find their Brand & Product Marketing Lead, a role reporting directly to the CEO.
Why this role matters
The company has an ambitious mission and a growing product suite, and is looking for the person who will define how it shows up in the world. The goal is for every touchpoint, online or offline, with customers, investors or future teammates, to build one brand that reflects its essence and vision.
This is a high-impact role with a lot of autonomy. Whoever joins will be the CEO’s thought partner on how the company tells its story to different audiences, across formats and channels.
What success looks like in the first months
The brand system is live.
Everything customers see (website, sales materials, events) feels like it comes from one company, with monthly reviews to fix what doesn’t fit.
Most prospects can explain what the company does in their own words, in line with its story.
Prospects understand why the company is better than the competition, and some choose it because of its story or brand. Investors and candidates can explain the mission correctly after a single conversation.
Responsibilities
Understand the company and its customers
Work with the CEO to create a conceptual brand identity that captures the mission and essence, aligned with the target market.
Deeply understand the problem the company solves, why it matters and why it’s positioned to solve it.
Get to know customers: their environment, wants, fears and needs.
Brand marketing
Translate the conceptual identity into a concrete design system.
Align all external communications (content, digital properties, in-person events), product and team behaviors with that system, upholding the quality bar across the organization.
Own the brand narrative and all storytelling, written and sensorial, across the website, blog, lifecycle communications, social media and the physical world.
Treat the design system as a product that evolves with what the company learns from the market.
Product marketing
Define positioning and messaging for each product in the suite.
Lead product launches and updates in partnership with Product, Sales and Growth.
Equip the sales team with materials that explain each product’s value: one-pagers, decks, demo videos and testimonials.
What they’re looking for
Requirements
5+ years of experience in Brand and Product Marketing at tech companies.
Native or fluent Spanish and English at B2 level or higher.
Based in LatAm, ideally Colombia or Mexico, and available to travel.
The ideal profile
Brand builder: turns an abstract vision into visuals, words, textures, layouts, motion and sound, plus rules and templates others can follow.
Memorable storyteller: makes complex ideas stick in any format, from short-form text to the stage.
Taste and high standards: knows what great looks like in design, writing and video, spots what’s off and can explain why.
Pragmatic: knows when something is good enough to ship and learn from, without polishing forever.
Influence without authority: gets people to follow even when they don’t report to them.
Radical ownership and an entrepreneurial mindset: doesn’t wait to be told, drives things forward and takes responsibility for outcomes, even those outside their full control.
Curious: studies how great brands are built and how real customers think, and brings it into their work.
Location and work setup
LatAm, ideally Bogotá or Mexico City, with occasional travel.